The enchanting accompanying visual for the sparkling song sets her in a loving utopia filled with rainbows and butterflies. Saw us getting older Burning toast in the toaster My ambitions were too high Waiting up for you upstairs Why you act like I'm not there? Baby, right now it feels like. It feels like you don't care Oh, why don't you recognize I'm so rare? Always there You don't do the same for me That's not fair. I don't have it all I'm not claiming to But I know that I'm special, yeah And I'll bet there's somebody else out there To tell me I'm rare, to make me feel rare.

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It was released alongside the album as the third and final single off of its standard edition on January 10, , by Interscope Records. It peaked at number 30 on the US Billboard Hot Rare was listed as the 12th best song of by Billboard. The song was first revealed in an Instagram Live by Gomez on August 15,
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The star just announced the release date of her highly anticipated makeup brand. Selena Gomez' s makeup brand, Rare Beauty , is almost here! After surprising fans by announcing that her debut cosmetics company was in the works in early February, Gomez, 28, just revealed the official launch date of the line — and it's only a few weeks away. I hope you love it as much as I do! In a video shared on Rare Beauty's Instagram feed, Gomez opened up by explaining the empowering mission behind her brand.
Selena Gomez was reborn from a hermetically-sealed fantasyland back into reality when, in , she released her second solo record, Revival. Unlike the overproduced electropop of her debut, Stars Dance , Revival reflected her expanding sexuality, power, and interest in telling her own stories; Gomez actualized these objectives by posing nearly nude on the album cover, serving among its executive producers, and working with specific songwriters to help translate her experiences. Besides popping up for the occasional movie role or fashion collaboration, Gomez focused on herself. The song looks at the ways she lost herself in a relationship and solemnly promises to never make that mistake again. When Gomez looks back on toxic relationships wracked with mistrust or self-sabotaging anxiety spirals, her perspective is more grateful than regretful, as if to say that everything in life is a valuable lesson.